VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName Immersive | Pyx WhyareyouinPortugal? OurstartupstartedinSeptember2018,whileonanideationprogramcalled“Tourism Explorers”,promotedbyFábricadeStartUpsbasedinLisbon,whichhelped promotingideastoimproveTourisminPortugal. TheinitialthoughtwasdraftedintowhatwouldbecomeImmersive|Pyx.Thewayof thinkingandperceivingrealitywasmorethanthehumaneyecanseenaturally.The waytheworldisaimingtowardsthedigitalcontentsandtheimprovementofwhatwe alreadyhaveisalreadyareality.Theideaistoimproveit. AugmentedRealityisalreadypresentinourworld.Fromsimplefiltersyoucantake photoswith,toindustrialsolutions,themixbetweenbothworldsisnowavailableand reachable.Immersive|PyxisaStartUpbasedinAbrantes,Portugal.Thetwofounders arePortuguese,onelivinginAbrantesandtheotherinBraga,notbeingessentialina digitalworldandanetworkedtechnologicalecosystem,livinginthe""decisionmaking""pointsoftheworld,suchasSiliconValley.However,distancealsoposes challenges,anditisclearthatPortugalisassertingmeasatechnologicalhub,butstill withalottowalk.Wemustdefendthispath. Whatdoyouneed/hopefor/fromthePortugalEcosystem? Startups,especiallytechnologicalones,continuetofaceaprobleminfinancingfor constructionandvalidationofprototyping.TraditionalMVPisnotnecessarilythe bestsolutionwhenwewanttoproduceanalphasolutionthatvalidatesandposes initialchallengesandtakesnewpaths.Therewillbealackoffundingforprototyping, ratherthancontestsforideasoracceleration.Inourspecificcase,weareina stagnationphasebecausewehavenotfoundfinancingforprototyping,althoughwe havealreadycollectedsomeprizesforouroriginalproductideas. CompanySummary Immersive|PyxisaStartUpbasedinAbrantes,Portugalandaimstowardsthe DigitalContentsproducts,namely,theusageofAugmentedRealitytoimprovethe realworld.Immersive|Pyxisstilljustaprojectindevelopment,butourgoalisto specializeinthecreationofanewlayerintheworld,magnifyinguser-experiencein underdevelopedareasthatcanuseourproductsandservicestodeveloptheir alreadyexistingproduct/service.Webelievethatthedigitalworldisthefuture,and ourambitionistoimplementthisworldinoureverydaylife.Immersive|Pyx’svision istobringtorealityadigitaldynamicfrommobiledevicesinordertofacilitate, intensifyandimprovetheexistingdynamics.Immersive|Pyx’svisionistotarget key-marketsforthedynamizationoftheAugmentedRealitytechnologyandits implementationinmarket,notonlyasacommunicationtool,butalsoasamultiusagetoolinnationalandinternationalmarkets.Ourgoalistobethereferencein theusageofthelatesttechnologyandcontributetoitsdevelopmentand applicationinthefuture.Immersive|Pyx’svaluesarebasedinbringingaunique, usefulandintegratingvisionusingone-of-a-kindandpragmaticalresources, togetherwithirreverentvisionsofreality. Contact Name:AlexandreCarrança Email:immersive.pyx@gmail.com Website:www.immersivepyx.com SizeofCompany EmployeesorFTEequivalent:1-5 CaseStudy www.youtu.be/INrySjt1aUI TypeofCompany Software CustomerTypesand/ornames B2B Basically,webelievethatthefinancialresourcesspentoncampaignsandcontestsof ideascanbebetterchanneledandmanagedwithanotherfocus.Angelinvestmentis notthebestsolutionatanearlystagewhenitisimportanttotestarealproduct. Whenwereachthatstage,thereisalreadypressuretoenterthemarket. Inshort,itremainstoincubateandprotectideas(eventuallygiveuponthem)before launchingintomarketcompetitionusinginvestorfunding. 28
VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 29 Whatdoyouneed/hopefor/fromthePortugalEcosystem? AspartofthePortugueseEcosystem,weaimtohelpnurtureitandultimatelymakeit standoutfromallothercountries.Portugalisalreadyknownforthequalityofour workforce;weneedtoshowthatintheVR/ARecosystemitisnodifferent.I’mpositive thatwiththehelpofassociationslikeVRARA,wewillcometogetherandbysharing ourusecasesandbestpractices,wewillupliftthewholecommunityandreachnew heights.EveryotherdaywehearaboutaPortugueseteamthatiscreatinganamazing product,andjustbyreadingthisnewswegetmotivatedtogotheextramile.Weare alsolookingforwardtopartnerwithotherpartiesonthisecosystemandcomeup withthesolutiontobigproblemsthataretoocomplextotacklealone.Intheendwe wanttohelpthisecosystemthrive,becausewewillthrivewithit. CustomerTypesand/ornames AdtalemGlobalEducation,PurdueUniversityGlobal,ChamberlainUniversity, BeckerProfessionalEducation TypeofCompany Higherandprofessionaleducation.VR EmployeesorFTEequivalent:1-5 SizeofCompany WhyareyouinPortugal? ThemajorityofourteamisPortugueseandlivesinPortugal,thusweaimto continueplantingitsrootsonPortuguesesoil. WebelievethatPortugalhasamazingtalentinalltheskillsetsthatacompanylike oursneeds.Ourteamhasbeenworkingtogetherforseveralyearsnowinavastand diversenumberofprojects,andwheneverwehadanopenpositionwehiredin Portugalandwewerealwayspositivelysurprisedbythequalityoftheirworkaswell astheirdedication.Wefeelconfidentthatwheneverweneedtoscaleup,wewillbe abletofindthepeopleweneedinPortugal. AnotherimportantaspectisthesegueintotheEuropeanmarket.Rightnow,most oftheproductswearedevelopingarefocusedontheUSmarket,sinceourclients arefromthere.Butwearealreadypreparingtheseproducts,withlocalization systemsandhighlycustomizableframeworks,inordertoallowustoenterother marketssuchastheEurope. Lastbutnotleast,Portugalisanamazingplacetolive,ourclientsarealwayslooking forwardtomeetushere,toenjoythesun,foodandamazingviews. WithofficesinPortugalandCalifornia,inciteVRspecializesintheproductionof immersivelearningproductsforhighereducationandprofessionaltraining. inciteVRisamarketleadingpioneerforonlinelearningthroughimmersivelearning experiences(ILX)featuringhand-trackingwithmobileVRandrichCloud enterprisefeatures. CompanySummary CompanyName Contact Name:VascoTorres Email:vtorres@incitevr.com Website:www.incitevr.com inciteVR CaseStudy www.cutt.ly/fjtCacN
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