VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 CompanyName André Mahlmann Photography CompanySummary ProvidesolutionsinPhotography,VideoandVR360ºMatterport Contact Name:AndréMahlmann Email:mahlmannphoto@gmail.com Website:www.zome.pt/pt/PTM4C501 SizeofCompany EmployeesorFTEequivalent:1-5 CaseStudy www.my.matterport.com/show/?m=H5CGn46egC3 TypeofCompany Content CustomerTypesand/ornames ZOME,KW&REMAX WhyareyouinPortugal? IwasborninPortoAlegre-Brazil,whereIstartedtodevelopmyknowledgeinthe artisticandtechnologicalarea. Ihaveadegreeinmusicandcomputerscience,butinthelast10yearsIonly developworksintheareaofaudioproduction,videoproductionand photography. Forabout4yearsIhavebeenlivinginthecityofPorto,wechosethecityduetoour familyrootsandjobopportunities. Inthese4yearsIhavebeenworkingwithphotographyandvideoaimedatthereal estatemarket,servingtherealestatecompaniesZOME,KWandREMAX. Duetothepandemicandthemobilityproblemscausedbyit,Istartedtodevelop VR360ºprojectsontheMatterportplatform. Whatdoyouneed/hopefor/fromthePortugalEcosystem? LearnIhavebeenamusic,photographyandvideoprofessionalforover10years.The VR360ºisstillnewtome. IhavebeendevelopingmyworkonVR360ºforabout1yearthroughtheMatterport platform.Myentirelearninganddevelopmentprocess,whichgeneratedthe experienceIhavetoday,wasdonealoneandwithoutsupervision. Inthis1yearperiod,Ihavealreadycarriedoutmorethan200VR360ºprojects. InitiativeslikeVRARAECOSYSTEM,makeitpossibletohelpmegrowevenmoredue totheexchangeofexperienceswithotherprofessionalsanddevelopersofVR360º fromdifferentplatforms. InthenorthofPortugal,fewprofessionalsdevelopthistypeofworkinVR360º,the onesIknowonlydeliverthebasics. Wealldreamofgrowinganddevelopingjobsthatarestilltraditionalinourniche market,withthesupportandexchangeofinformationwithotherprofessionalswe canreachunimaginablelevels. ThankyoufortheopportunitygivenbyVRARAECOSYSTEMtobepartofthisgreat informationnetwork.andchangeexperience. InthisfirstyearIcreatedmorethan200VR360ºprojectsinthenorthofPortugal, inthebeginningof2021alone,morethan12projectshavealreadybeencarriedout. Duetothegrowinginterestinusingvirtualrealitytools,Iaimtoexpandmyworkto LisbonandtheAlgarvebytheendof2021. Virtualrealityforarchitectureandrealestateisamarketnichethatisgrowing exponentially,andthatneedsmorequalityprofessionals. 10
VR/AR ECOSYSTEM REPORT: PORTUGAL Q1 2021 11 Whatdoyouneed/hopefor/fromthePortugalEcosystem? ThePortugueseVR/ARecosystemincludessoftware,hardware,andcontent companiesworkinginseveralverticalmarkets.Italsoincludesresearchlabsandthe publicsector. ThisecosystemworkswithPortugueseactors(companies,government, researchers)fromotherareassuchasAI,traditionalanewmedia,design,art, intellectualpropertymanagementandfinance.Itisalsodependentonforeign partnersandclients,severalofthemeitherlocatedortobesoonlocatedinPortugal. Wewantthisecosystemtoreachmaturitybecausethatwillbeasignofaninternal healthymarkets,providingthemomentumtoallofusreachingtointernational markets.Wehopethattheecosystemwilldevelopitselfbasedonmeritbutalso consideringamutualaidenvironment.We(all)needtheecosystemupsidetobe recognized.Recognitionwillbringattentionandresourcessorelyneededfor development. Intheecosystemdevelopment,wealsohopethaterrorscommittedelsewherewill notberepeatedhere:weneedabalancebetweenPortuguesebornandforeign companies;wecannotriskhavingglobal“giants”eliminatingthePortugues companies. CustomerTypesand/ornames Sumol/Compal,JeronimoMartins,SportTV,MunicipiodeSerpa,Centrode InterpretaçãodeSintra,FanHero(USA) TypeofCompany Softwarecompanywithitsownplatform.Verticalmarketsincludetourism,retail andentertainment EmployeesorFTEequivalent:5-10 SizeofCompany WhyareyouinPortugal? Wehaveahighlyexperiencedteamthathastwentyyearsofworkinginthecountry, andfromthecountrytotheoutsideWorld.Worldclasstalentcomingfrom Portugueseuniversitiesisavailable,enablingthecompanytoscaleinthefuture. Lisbonisparticularlyattractiveforforeigntalentaswell. AromniispartofarichAR/VRecosystemboastingmorethan100companiesand 12researchlabs.Thereisaforwardthinkinginpublicadministrationandmajor companiesthatpayforinnovativesolutions,enablingthefurtherdevelopmentof thatecosystem. Thecompanyisengagedinarevolutionaryprojectwherealltheseadvantages comeintoplay.Thisprojectgoeswellbeyondsimpleeconomicgoals, incorporatingkeyenvironmentalandsocialobjectives.Itwillbelaunchedin February2021andshouldhaveavisibleinternationalimpact. AnothermajoradvantageofbeingaPortuguesecompanycomesfromthespecial relationshipofPortugalwithBrazil.Thisrelationshiphasenabledustodevelop companiesthathaveauniquemixoftalentandtestmarkets. AromnienvisionsaworldtaggedbyAugmentedReality. Aromniisacoreteamofindustryveteranswithaproventrackrecordofdelivering overfivehundredAR/VR/MRprojectsto50companiesoftheFortune500. Ourmissionistofullyleverageouruniquetechnologytocreatesolutionspowered byAugmentedRealitythatassist,surpriseanddelightusersdailyintheir professionalandrecreationalactivities. Oursolutionsarebuiltonaproprietaryaugmentedrealityplatformthatbenefits fromourteam’sextensiveexperienceinsoftwaredevelopment,project developmentandintellectualpropertycreation. CompanySummary CompanyName Contact Name:EdmundoNobre Email:edmundo.nobre@aromni.com Website:www.aromni.com Aromni CaseStudy www.visitserpa.pt
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